It’s true. Digital marketing trends change monthly, sometimes weekly, but we have what is at the forefront for 2025 marketing trends.
Sit back and relax. When you partner with Surf’s Up Social, the heavy lifting of preparing for future digital marketing is done for you.
We, as digital marketers, live, eat, and breathe marketing. We know what is working in content marketing, what the data shows in Google search volume, other search engine performance, advertising strategies, social media platforms, and more!
Let’s dive into what should be implemented into your 2025 marketing strategy!
2025 Marketing Trends
Trends come and go, but these marketing trends are not going anywhere within the next year.
Sustainability Marketing
As we mentioned in our 2024 Ins and Outs, consumers are increasingly eco-conscious, and brands that promote sustainability will thrive.
It’s not just about talking the talk; companies need to show actionable commitments to green practices, whether in packaging, production, or even the content they share on social media.
Surf’s Up Social can build on this trend by crafting campaigns that align with clients’ eco-friendly initiatives, which is something customers love to rally behind.
AI-Powered Personalization
AI is already everywhere, but it will be more so in 2025. It’s moving from just automating tasks to actually creating more personal customer experiences.
AI chatbots can help businesses deliver more tailored interactions with customers, boosting both engagement and conversions. You’ll be able to use AI for customer service, and even optimize email marketing based on past behavior.
Note, AI will never take the place of your personal brand voice and won’t help your brand authority, so be sure to know when to use AI tools in marketing.
Augmented Reality (AR)
AR is set to make a huge impact, especially for brands looking to create more interactive and engaging experiences.
Imagine incorporating AR features into marketing campaigns to let customers try out products virtually. It’s all about the immersive experiences that help consumers feel confident about their purchases.
It’s a powerful way to keep them engaged and returning for more. You may have already seen this in action a bit on Amazon, where you can see the product in your own space.
Surf’s Up Social can leverage AR for clients in industries like retail, where “try-before-you-buy” is a game-changer.
Short-Form Video Dominance
TikTok and Instagram Reels aren’t slowing down, and they’re expected to stay at the top of the content food chain.
Short-form video content grabs attention fast, making it perfect for brand awareness and engagement. In 2025, brands should focus on bite-sized, catchy content that delivers the message quickly but memorably.
This could include “how-tos,” quick tips, and humor-based content showcasing brand personality. Yes, it would be best if you showcased your true personality. It will set you apart from your competitors and make you memorable.
Conversational Marketing
Customers increasingly expect real-time responses. Conversational marketing through chatbots like Manychat or auto-reply direct messaging helps brands meet those expectations.
This strategy can streamline customer service and lead nurturing, making it valuable for brands wanting to enhance user experience.
Websites are also implementing voice search, allowing the end-user to navigate around e-commerce shops easily.
You can incorporate conversational marketing into Surf’s Up Social by building these systems for clients and integrating them into websites or social media pages to help answer questions, recommend products, or gather customer feedback.
Silent But Strong Videos + Ads
In 2025, it’s crucial for ads to be effective without sound. 66% of viewers prefer watching silently and get annoyed when a video or ad has sound.
This shift means brands should focus on visuals, captions, and text overlays to convey messages. Even though trending sounds on platforms like Instagram can enhance reach, most viewers often watch with the sound off. Creating engaging, silent-friendly ads will maximize accessibility and ensure your message resonates regardless of audio.
Influencer Marketing is a Mainstay
Influencer marketing is not a trend, and it is not going anywhere anytime soon. In 2025, businesses will allocate influencer marketing as part of their budget and list it as a necessity in their marketing plan.
48% of marketers report that working with the right influencer in their marketing campaigns has a much better ROI than other channels.
Investing in authentic content creation (UGC—user-generated content) can save you hours while also convincing the target population of the quality of your service or product.
The Future of Digital Marketing
These trends are must-know topics for your strategy plan for 2025. You should also consider learning more about what you should and shouldn’t do regarding third-party data, party cookies, and web accessibility.
While these 2025 marketing trends are significant, it may be daunting to consider how to implement them for the coming year and keep up with them. You can join our Digital Wave newsletter to stay abreast of all the weekly updates on marketing news.
No worries. That is where Surf’s Up Social comes in! Let us help you plan your 2025 marketing campaigns.
Getting a head start now will prepare you to thrive in this evolving digital landscape.
