AI seems to be a threat to most people, but marketers are sweating. There is a group of marketers who shouldn’t feel that doom the way other marketers do. What group is that?
Good marketers.
AI cannot replace marketing jobs when skilled marketers hold them.
If you are a bad marketer or even a mediocre marketer who thinks you can scoot by with ChatGPT leading the way, well, you should be worried.
Why AI Cannot Replace Marketing
Look at what ChatGPT and AI are outputting. The quality is slowing down, especially in natural language processing. For automation to replace quality marketing, it must be leaps and bounds ahead of good marketing.
The mediocre and bad marketers should consider how AI can help them be more productive in a workplace where all of the digital marketing systems and processes are already in place.
For strategy and innovative insight, artificial intelligence cannot keep up.
AI is fast, sure, but real marketers bring something to the table that tech can’t match: human insight.
There’s a huge difference between running data through an algorithm and knowing how to interpret it, how it feels to an audience, and when it will hit the right notes.
A good marketer understands this on a deep level because they’re invested in a brand’s mission, tone, and goals. This kind of genuine passion? AI can’t simulate that.
Knowing How and When to Use AI as a Tool
Experienced marketers understand that AI is a tool, not a replacement. It is not a tool to create your 30-day content creation calendar in a few clicks. That works if you are just posting to be posting. If you are posting just to be posting, you’re doing it wrong.
We at Surf’s Up Social know when to use AI and when not to. AI can handle repetitive tasks, analyze large datasets, and even spark ideas.
But skilled marketers know that it has to be handled with human finesse. Even AI experts like Ethan Mollick will tell you that a human should always be in the loop.
Essentially, it is a machine learning what everyone is putting into it. It’s not some miracle worker in the clouds here to save the day.
For example, skilled marketers know that an AI-generated social media post might look good but can lack that final touch of nuance and personality. It’s about knowing when and how to let AI assist, not take over.
Personalization at Scale—The Right Way
The true magic of marketing isn’t just sending out messages; it’s creating connections. AI is good at automation, but it doesn’t have the “spark” to build relationships in a meaningful way.
Good marketers understand this, and we use AI to amplify our strategy, maybe brainstorm, but not create it from scratch. We’re here for genuine interaction, not just filling feeds.
Adaptability: AI Doesn’t Know What It Doesn’t Know
AI is only as good as the data it has. If the world shifts in a way the model hasn’t seen, it has a hard time adapting.
Good marketers, on the other hand, are agile and adaptable. They know when to pivot and keep strategies relevant without needing to “retrain” on millions of new data points. It’s intuition + experience = strategy, something AI can’t match.
Creating Authentic, Original Content
AI might generate content, but it’s not out here having real-world experiences, making connections, or adding personal touchpoints.
When it comes to original content, you’re looking at the difference between a recipe you find online and one that’s a family secret—AI lacks that “secret sauce.”
Good marketers infuse their own voices, your brand voice, ideas, and unique perspectives into their work.
Good Marketers Are Here to Stay
So, should good marketers be worried about AI? Absolutely not. AI cannot replace marketing when skilled, good marketers are on the team.
If anything, we have an edge because they know how to use AI to enhance their work without letting it take over. It’s the mediocre, copy-and-paste marketers who should be concerned- the ones who think marketing is a “cool and trendy thing to get into!”
For us, AI is a helper, not a replacement. The heart, the creativity, and the understanding we bring can’t be plugged into a formula.
We know that we can use AI tools to help with customer service FAQs and automate tasks that are mundane so we can focus on more creative and critical thinking tasks.
If you want passionate, skilled, expert marketing strategies, contact us. We are happy to help your business thrive without creating a cookie-cutter marketing strategy that AI says should be used.
Why follow the crowd when you can stand out in the crowd?!
