Think you won’t benefit from a Pinterest marketing strategy? Think again.
Pinterest is a powerhouse for businesses of all types and should be a part of your marketing strategy.
From e-commerce to personal services to local businesses, Pinterest has unique benefits that make it a fantastic addition to any marketing toolkit.
Why Your Marketing Strategy Needs Pinterest Right Now
90% of Pinterest users use the platform to make purchase decisions. This proves that Pinterest has a huge impact on consumer behavior.
As of the second quarter of 2024, there were approximately 522 million monthly active users on Pinterest. That is a pretty large ocean of surfers ready to catch your wave.
Let’s examine why all types of businesses should take Pinterest seriously.
Your Visual Search Engine Advantage
Despite what many think, Pinterest is not a social media platform. Pinterest acts as a visual search engine. Every Pin can connect with someone actively looking for ideas, inspiration, or solutions. It’s perfect for businesses wanting to get discovered by new audiences.
- For Real Estate Agents: Create boards for neighborhoods, listing types, and home-buying guides. People looking to move often search Pinterest for inspiration and info about new areas!
- For Retailers: Post seasonal product boards like “Summer Essentials” or “Fall Home Decor.” These inspire users to save and come back when they’re ready to buy.
Extend Your Content’s Lifespan
Unlike many social posts that disappear quickly, Pinterest content can keep driving traffic and views for months—even years! A well-optimized Pin can bring steady traffic to your site long after you hit “post.”
- For Bloggers or Service Providers, Share evergreen content like “DIY Home Organization Tips” or “How to Stage a House to Sell Fast,” which draws clicks long after publishing.
- For E-Commerce Brands: Post product pins with helpful tips or lifestyle shots. Users often refer back to these for purchase inspiration.
Drive High-Intent Traffic and Leads
Pinterest users are primed to discover, save, and eventually buy. If you want to build your brand, website traffic, or leads, Pinterest can be a game-changer.
- For E-Commerce & Boutiques: Share Pins that link directly to product pages. Users tend to save items they’re interested in, and when they’re ready to buy, your product’s just a click away.
- For Real Estate Agents: Drive traffic to your listing pages. Users planning a move or dreaming about future homes can find your Pins, click through, and learn more about you as their potential agent.
Attract Different Audiences with Custom Boards
You can create boards based on customer interests, product categories, or lifestyle themes. This flexibility helps you reach audiences by focusing on what they want to see, making Pinterest a perfect way to showcase different sides of your brand.
- For Service-Based Businesses: Make boards around specific needs, like “Small Business Marketing Tips” or “Ways to Maximize Your Online Presence.”
- For Real Estate Agents: Create “Relocating to [City/Neighborhood]” boards to attract out-of-towners who might be exploring their options.
Stand Out with Keywords and SEO
Pinterest isn’t just visual—it’s keyword-driven, which makes it prime real estate for SEO. Businesses can use keywords related to their niche, industry, or audience’s needs to boost visibility.
- For Coaches or Consultants: Use keywords like “Personal Growth Tips” or “Small Business Resources” to make your content easy to find.
- For Real Estate Agents: Include local keywords, like “Charming Homes in [City]” or “Top Neighborhoods in [Area],” to get your Pins in front of people searching for properties in specific locations.
Showcase Your Expertise with How-To Pins
Educational or “how-to” content performs well on Pinterest. This makes it a great fit for service providers and businesses who want to establish authority. Educational content resonates strongly with Pinterest users, from tips and guides to infographics.
- For Wellness Coaches or Fitness Trainers: Create Pins like “5 Simple Meditation Techniques” or “Easy At-Home Workouts,” linking back to blog posts or landing pages.
- For Real Estate Agents: Post Pins like “Top 5 Tips for First-Time Homebuyers” or “How to Boost Your Home’s Curb Appeal.” These can link back to your site, where you can capture leads.
Convert Browsers into Buyers with Pinterest Ads
If you’re ready to take it up a notch, Pinterest Ads allow you to target specific demographics, interests, and locations. Pinterest users are often in research mode, so ads have the potential to turn passive browsers into active buyers.
- For E-Commerce Stores: Run ads for new product launches, seasonal items, or best-sellers to get them in front of more eyeballs.
- For Real Estate Agents: Use location-based ads to reach buyers in specific areas. These can link to your lead capture forms or local listings.
Measure What Works with Pinterest Analytics
Pinterest provides in-depth analytics that lets you see what’s working, what users are saving, and where they’re clicking. This data can be a treasure trove for shaping future content and marketing strategies.
- For Product-Based Businesses: Track which product Pins get the most engagement and use that info to influence future designs or campaigns.
- For Service Providers: See which blog posts, guides, or tips resonate most, then create similar content to keep driving traffic.
Get Noticed on Pinterest with Surf’s Up Social’s Expertise
Pinterest is a high-impact tool that can drive real results for any business ready to tap into its potential.
At Surf’s Up Social, we know how to make Pinterest a marketing powerhouse.
Whether you want to showcase listings, boost online sales, or build brand awareness, we’re here to set up strategies that get your Pins seen, saved, and shared.
With our team’s experience optimizing for Pinterest’s unique algorithms, creating tailored content, and using strategic keywords, Surf’s Up Social can ensure you get the most out of your Pinterest marketing.
Ready to make Pinterest a valuable part of your marketing strategy? Reach out to Surf’s Up Social, and let’s get you noticed!
