Shareable assets are important for your growth as a business. Simply posting content isn’t enough to capture attention or drive meaningful engagement. You need content that doesn’t just get seen—it gets shared.
Enter shareable assets: those eye-catching visuals, compelling infographics, and valuable downloads that attract your audience and encourage them to spread the word for you.
We’re diving into why shareable assets are a game-changer for your social media strategy and website and how they can help you expand your reach with minimal effort.
What Are Shareable Assets?
Shareable assets are any pieces of content designed to be shared across digital platforms, especially on social media and websites.
These assets are crafted with the intent of being highly engaging and easily distributed, making it effortless for your audience to spread your message. Some common types of shareable assets include:
- Blog Images: Visuals that compliment your blog content, designed to be eye-catching when shared on social media.
- Infographics: These are data-rich visuals that present information in an engaging, easy-to-digest format, making complex topics simple and shareable.
- Videos: Whether it’s a short clip, a tutorial, or a behind-the-scenes look, videos are highly engaging and one of the most shared content types across platforms.
- PDFs and eBooks: Downloadable guides, checklists, or whitepapers that offer valuable information and can be shared easily via links.
The primary goal of shareable assets is to provide value—whether it’s through educating, entertaining, or informing your audience.
You also want to make sure that your shareable assets are accessible. Web accessibility and social media accessibility is important. Be sure to use clear language so that screen readers can accurately describe your information and graphics to those who are visually impaired.
When your content delivers real value, it naturally encourages users to share it with their own networks. This not only amplifies your reach but also builds credibility and trust in your brand, as people tend to share content they find useful or interesting with their peers.
The Role of Shareable Assets on Social Media
1. Boosting Engagement
On platforms like Instagram, Facebook, TikTok, and even LinkedIn engagement is the name of the game. Shareable content is your ticket to boosting those vital metrics—likes, shares, comments, and overall reach.
When you create assets that resonate with your audience, they’re more likely to interact with them, sparking conversations and encouraging others to join in.
This kind of organic engagement is invaluable because it extends your content’s lifespan beyond a single post, allowing it to spread naturally through your followers’ networks.
2. Visual Appeal
In the fast-paced world of social media, you’ve got seconds to grab someone’s attention. That’s why visually appealing assets are crucial. Bold colors, striking designs, and clear messaging can make your content stand out in crowded feeds.
The more visually engaging your assets are, the more likely users are to pause, interact, and share—transforming casual scrollers into active participants in your brand’s story.
3. Branded Content
Consistency is key when it comes to branding, especially on social media. Your shareable assets should reflect your brand’s voice, style, and message, creating a cohesive experience across all platforms.
When your audience can instantly recognize your content by its look and feel, it strengthens your brand identity and builds trust.
Plus, consistent branding across your shareable assets ensures that when your content is shared, it still carries your brand’s unique stamp. This keeps you at the top of your mind.
Shareable Assets On Your Website
1. Driving Traffic
Shareable assets aren’t just for social media—they also play a crucial role on your website. When you embed assets like infographics, videos, or downloadable guides on your site, you create valuable content that users will want to share.
When these assets are shared on social media or other platforms, they link back to your website. This enables new visitors to be interested in your value. Your site’s traffic increases and brings in users who are more likely to engage with your content and explore what else you have to offer.
2. SEO Benefits
Shareable assets can also be a powerful tool for improving your site’s SEO. High-quality, engaging content like infographics or interactive tools can reduce bounce rates by encouraging visitors to stay on your site longer.
The more time users spend on your site, the better it signals to search engines that your content is valuable. This can potentially improve your search rankings.
Additionally, when these assets are shared and linked to your site, they generate backlinks, another important factor in SEO.
3. Lead Generation
Shareable assets can be a game-changer for lead generation, especially when offered as gated content. You can effectively capture leads by creating valuable resources. Resources like eBooks, whitepapers, or detailed guides are great for delivering them in exchange for an email address.
These assets provide value to your audience. They also help you build a list of potential customers who have already shown interest in what you offer.
This targeted approach to lead generation can lead to higher conversion rates and more effective marketing campaigns.
Why Shareable Assets Are a Must for Any Business
1. Broaden Your Reach
One of the biggest advantages of shareable assets is their ability to extend your reach far beyond your immediate audience.
When your content is crafted to be shareable, it has the potential to be spread by your followers to their own networks, effectively multiplying your audience without any extra effort on your part.
This organic sharing can introduce your brand to people who might not have encountered it otherwise, opening up new opportunities for engagement and growth.
2. Increase Brand Awareness
Every time a shareable asset gets passed along, it serves as a small advertisement for your brand. The more your content is shared, the more familiar people become with your brand, your voice, and what you offer.
This repeated exposure is key to building brand recognition and trust. Over time, as more people see and interact with your shareable assets, your brand becomes a familiar name in their minds—making them more likely to think of you when they need the products or services you offer.
3. Cost-Effective Marketing
Marketing budgets can quickly skyrocket. Shareable assets offer a refreshingly cost-effective alternative. Once you’ve created a high-quality asset, your audience does the work of spreading it for you—at no additional cost.
Each time your content is shared, it’s like getting free advertising, with the added bonus that it’s being shared by people who already like and trust your brand.
This kind of word-of-mouth marketing is incredibly valuable because it’s authentic and doesn’t require a massive budget to be effective.
Tips for Creating Effective Shareable Assets
1. Know Your Audience
The first step in creating shareable assets is understanding who you’re trying to reach. Knowing your audience’s preferences, pain points, and interests will help you craft content that resonates with them.
Whether it’s a humorous meme or an informative infographic, when your content speaks directly to your audience’s needs and desires, they’re much more likely to share it. Tailoring your assets to fit their style and preferences ensures that your content not only grabs their attention but also encourages them to spread it within their own networks.
2. Keep It Simple and Clear
Simplicity is key. Did you know that humans have an attention span much like that of a goldfish? You heard that right. Humans’ attention span is a smidge over 8 seconds, while a goldfish is at 9 seconds.
Your shareable assets should be easy to understand at a glance—think minimal text, strong visuals, and a clear message. Avoid clutter and unnecessary details that could confuse or overwhelm your audience. Instead, focus on creating clean, visually appealing content that delivers its message quickly and effectively.
The easier it is for your audience to grasp the value of your content, the more likely they are to share it with others.
3. Call to Action
No shareable asset is complete without a clear call to action (CTA). Telling someone how great the surf is today without telling them how to get there is pointless.
Whether you want viewers to share your content, leave a comment, or visit your website, make sure your CTA is prominent and easy to follow. A strong CTA guides your audience on what to do next, increasing the chances that they’ll engage with your content in the way you want.
Whether it’s a simple “Share this post” or “Learn more at our website,” a well-placed CTA can significantly boost the effectiveness of your shareable assets.
Maximize Your Reach With Shareable Assets
Shareable assets are no longer just an option—they’re a necessity. Creating content that resonates with your audience, stands out visually, and carries a clear message can expand your reach, boost engagement, and drive real results for your business.
Ready to take your content to the next level?
Contact us at Surf’s Up Social, and let’s create assets that not only capture attention but get shared far and wide.
