We were talking recently about how we at Surf’s Up Social believed in Santa as children and wondered if this belief made us more creative as adults. Fellow Santa believers… remember those cold nights waiting for Santa Claus to slide down the chimney, leaving gifts wrapped in colorful paper? If you didn’t have a chimney, […]
Before you grab your free customer avatar worksheet, know what it is and why it is essential for your business marketing. Understanding your audience is crucial for effective marketing. Creating a customer avatar is one of the best ways to do this. But what exactly is a customer avatar, and why should you care? Let’s […]
People don’t want to feel like they’re just another number in a company’s database; that is where personalized content comes into play. It’s much like tailoring an ocean wave for a surfer who is looking for a specific wave to surf. Humans crave personalized interactions and connected experiences. Personalized content makes people feel seen and […]