Before you grab your free customer avatar worksheet, know what it is and why it is essential for your business marketing. Understanding your audience is crucial for effective marketing. Creating a customer avatar is one of the best ways to do this. But what exactly is a customer avatar, and why should you care? Let’s […]
As privacy laws tighten and consumers become more aware of how their data is used, small businesses must adapt to stay competitive. That’s where zero-party data collection comes in. In 2024, leveraging zero-party data is set to be one of the most effective marketing strategies for small businesses. What is Zero-Party Data Collection? Zero-party data […]
People don’t want to feel like they’re just another number in a company’s database; that is where personalized content comes into play. It’s much like tailoring an ocean wave for a surfer who is looking for a specific wave to surf. Humans crave personalized interactions and connected experiences. Personalized content makes people feel seen and […]
Shareable assets are important for your growth as a business. Simply posting content isn’t enough to capture attention or drive meaningful engagement. You need content that doesn’t just get seen—it gets shared. Enter shareable assets: those eye-catching visuals, compelling infographics, and valuable downloads that attract your audience and encourage them to spread the word for […]
When you think of search engines, Google is probably the first name that comes to mind. With its massive market share and huge footprint, it’s easy to forget that other players are in the search engine game. But what if we told you that focusing solely on Google could limit your business’s potential? From Bing […]
Web accessibility means more than just being inclusive, though that is enough reason to pay attention. Web accessibility is essential for your website’s health and authority. It means making sure that your website is usable by everyone, including people with disabilities. This isn’t just a nice-to-have; it’s essential. Think of it as ensuring that everyone […]
If you’re running a business and wondering if WhatsApp Marketing is worth diving into, you’ve come to the right place. Grab an iced coffee, sit back, and let’s chat about why you might want to slide into your customers’ DMs on WhatsApp. What’s the Deal with WhatsApp Marketing? WhatsApp isn’t just for sending memes to […]
Tracking analytics has become more than just a good idea – it’s essential for success. Every click, tap, and scroll leaves a trail of data in its wake. Whether you’re running a blog, an e-commerce store, or a national corporation, tracking analytics is the key to marketing insights. That can drive growth, improve user experience, […]
In 2024, you must be riding the digital wave with the ultimate tool for navigating the tides of online engagement: the email marketing database. Your email database is your virtual surfboard, guiding your brand through the vast ocean of digital marketing, connecting you directly with your audience like never before. In the marketing landscape of 2024, […]
In the rapidly evolving realm of digital marketing, staying ahead of the wave is crucial for businesses. It is especially important when you are striving to capture and retain the attention of your target audience. As we delve deeper into 2024, the role of short-form video content continues to soar. Short-form video content presents businesses with an […]
Have you ever considered having a partner in marketing? We are going to tell you all about effective partnership marketing, and why you should consider this as a strategy for your brand. Partnership marketing is a great way to build your business. A survey by Channel/Partner Marketing revealed that 96% of respondents expressed their anticipation […]
Are you as excited as we are about New Bern baseball this summer? The Southpaws are the newest addition to the Old North State League. They made their debut May 2024 with an unprecedented level of excitement and engagement to the baseball scene in Eastern North Carolina. If you know anything about us, it’s that […]