Building a personal brand on LinkedIn is essential, and we will tell you why. LinkedIn is one of the most powerful platforms for building a personal brand, but too often, professionals fall into the trap of posting generic, uninspired content. With over a billion members on the platform, we recommend not sleeping on LinkedIn. Establishing […]
Social media is an essential tool for small businesses to connect with their audience, build brand awareness, and drive sales, but many social media mistakes are made. Many businesses struggle to make the most of these platforms due to common mistakes that hinder their growth and engagement. Top Social Media Mistakes Made + Their Fixes […]
Paid ads have become a cornerstone of digital marketing, offering businesses a powerful way to drive growth, increase brand visibility, and reach targeted audiences with precision. The digital advertising world is evolving faster than ever, and 2025 is set to bring a whole new set of opportunities and challenges for businesses. From AI-driven campaigns to […]
If you are working on your marketing strategy and wondering, “Are Events Worth It?” well, we are here to answer that question for you. Events can be an incredible opportunity for businesses to connect with their audience, build brand recognition, and ultimately drive sales. Are Events Worth It? With so many options—attending, vending, or hosting—how […]
AI seems to be a threat to most people, but marketers are sweating. There is a group of marketers who shouldn’t feel that doom the way other marketers do. What group is that? Good marketers. AI cannot replace marketing jobs when skilled marketers hold them. If you are a bad marketer or even a mediocre […]
Influencer marketing is a powerful tool, but how far should you go when it comes to vetting influencers who will be working to promote your brand? You may have heard about TikTok influencer “Mr. Prada” being arrested for murder. Yikes! The news has many brands scrambling, wondering about the influencers representing their brands. When influencer […]
We were talking recently about how we at Surf’s Up Social believed in Santa as children and wondered if this belief made us more creative as adults. Fellow Santa believers… remember those cold nights waiting for Santa Claus to slide down the chimney, leaving gifts wrapped in colorful paper? If you didn’t have a chimney, […]
Before you grab your free customer avatar worksheet, know what it is and why it is essential for your business marketing. Understanding your audience is crucial for effective marketing. Creating a customer avatar is one of the best ways to do this. But what exactly is a customer avatar, and why should you care? Let’s […]
People don’t want to feel like they’re just another number in a company’s database; that is where personalized content comes into play. It’s much like tailoring an ocean wave for a surfer who is looking for a specific wave to surf. Humans crave personalized interactions and connected experiences. Personalized content makes people feel seen and […]
Shareable assets are important for your growth as a business. Simply posting content isn’t enough to capture attention or drive meaningful engagement. You need content that doesn’t just get seen—it gets shared. Enter shareable assets: those eye-catching visuals, compelling infographics, and valuable downloads that attract your audience and encourage them to spread the word for […]
Web accessibility means more than just being inclusive, though that is enough reason to pay attention. Web accessibility is essential for your website’s health and authority. It means making sure that your website is usable by everyone, including people with disabilities. This isn’t just a nice-to-have; it’s essential. Think of it as ensuring that everyone […]
In 2024, you must be riding the digital wave with the ultimate tool for navigating the tides of online engagement: the email marketing database. Your email database is your virtual surfboard, guiding your brand through the vast ocean of digital marketing, connecting you directly with your audience like never before. In the marketing landscape of 2024, […]