Two Owners. No Middlemen.
Surf's Up Social is Leah and Ruben. We started it because small businesses deserve the same strategic thinking big brands get, without the big agency price tag or the feeling of being just another account.
We help you show up consistently and confidently everywhere your customers are, and when you work with us, you talk directly to the people doing the work.


St. Johns & Clay County, North Florida. Working with clients anywhere.
How We Work
Three principles guide every project we take on.
Genuine to Your Brand
Content that sounds like you and feels true to your business, never like a template or a stock caption.
Strategy Behind Every Post
We watch what your audience responds to, so every post, email, and campaign works a little harder than the last.
A Partner, Not an Account
We learn your business, understand your community, and treat your growth like it's our own.
The Crew
The two people you'll actually talk to.

Leah Hunsucker
Co-Founder
Leah's marketing career spans healthcare, hospitality, real estate, and nonprofits, where she led brand partnerships, planned community events, and helped organizations tell stories that bring people through the door. At Surf's Up she leads social media management and content creation, email marketing and newsletters, brand development, and event planning and promotion. She loves crafting content that feels genuine to your brand, then watching closely what your audience responds to.

Ruben Ochoa
Co-Founder
Ruben is a Marine Corps veteran who has built websites and run marketing for businesses since 2018, for restaurants, hotels, real estate teams, churches, medical practices, and service businesses. At Surf's Up he leads strategy, websites, and paid ads, plus custom software and AI agents: buyer intent platforms, client portals, tracking tools that replace spreadsheets, and AI agents that qualify leads and follow up on quotes.
Let's Build Something
We take on a handful of new clients each month. Tell us about your brand and we'll be in touch within a day.
Start a Projectarrow_forwardOr just call or text us at (904) 639-5631.
