Surf's Up Social
All services
Trade shows

Your Booth, Your Merch, Your Whole Show

Trade show help from planning to teardown. We find or source your booth, design the graphics, order the merch and swag, and plan the show with you. Better still, we build you a process your team can run for every show after this one.

We Have Packed A Lot Of Crates

Over the years we have helped hundreds of teams get to hundreds of shows, from small local expos to large conferences. Most of what goes wrong at a show was decided, or forgotten, weeks before it. That is the part we take off your plate.

The booth is the smallest part of the show

Most teams spend their energy on what the booth looks like and very little on why they are going. The return comes from two places that have nothing to do with the carpet: who knows you will be there before the doors open, and how fast every person you met hears from you afterward.

So we start with the plan. What is this show for: new customers, partners, hiring, being seen? What number would make it worth the trip? Who is working the booth, and what do they say in the first ten seconds? The booth, the merch and the follow-up are all built to serve that answer.

Rent it, buy it, or have it built

There is no single right answer, and anyone who only sells one option will tell you there is. One show a year usually means renting. A handful of shows usually means buying a booth that packs down and travels. A flagship show can be worth a custom build. We price the options side by side so you can see the real difference, including shipping and storage.

Then we find it or source it for you: the backwall, counters, flooring, lighting and screens, plus graphics designed to be read from the aisle by someone walking past. You get a packing list and a setup guide, so the team that unloads the crate knows what goes where.

Merch and swag people actually keep

Most giveaways are in a hotel trash can by Thursday. The ones that last are useful, well made, and feel like your brand, and they do not have to be expensive. We match ideas to your audience and your budget, handle the design and the proofs, get quotes from more than one supplier, and make sure it arrives before your shipment leaves.

That covers what your team wears too. Matching shirts sound small until you see how much easier it is for a visitor to find someone to talk to.

Even better: a process you can run again

If you do more than one show a year, the win is not a great booth. It is never starting from scratch again. We build your team a process: a show calendar and budget, one checklist that runs from booking the space to unpacking at home, a booth kit that gets restocked, and lead follow-up that starts on its own the day you get back.

After each show you get a short review of what it cost and what it brought in, so the decision about next year is made with numbers and not a feeling.

Where We Come In

Take one piece or all of it. Every show is different, so we talk it through and quote it before any work starts.

One show coming up

Show Plan

Done well before you travel

Everything decided before you leave: why you are going, what the booth has to do, who works it, and how every lead is followed up.

  • A goal for the show and a number to hit
  • Booth layout and what goes in it
  • Outreach before the show so people come find you
  • A simple way to capture leads at the booth
  • A follow-up plan for the week you get back
Plan My Show
Most asked for
You need a booth

Booth Sourcing and Build

The earlier we start, the more options

We find the right booth for your space and budget: rented, bought, or built. Graphics, shipping and setup instructions are handled.

  • Rent, buy and custom build priced side by side
  • Graphics designed to be read from the aisle
  • Flooring, lighting, counters and screens sourced
  • Shipping, storage and show paperwork coordinated
  • A packing list and setup guide for your team
Find My Booth
Things people keep

Merch and Swag

Timed to arrive before you ship

Giveaways and team apparel that fit your brand and your budget, sourced, designed and ordered for you.

  • Ideas matched to your audience and budget
  • Design and proofs handled
  • Quotes from more than one supplier
  • Team shirts and booth apparel
  • Ordered and tracked so it arrives on time
Source My Merch
Several shows a year

Trade Show Program

Built once, used for every show

A process your team can run for every show: one calendar, one checklist, one booth kit, and follow-up that happens on its own.

  • Show calendar and budget for the year
  • One checklist from booking to teardown
  • A booth kit that travels and gets restocked
  • Lead follow-up built into your CRM or an AI workflow
  • A review after each show: what it cost, what it brought in
Build My Process

Already have a booth?

We can refresh the graphics, restock the merch, or just build the plan and the follow-up around what you already own. You do not have to start over to get more out of your next show.

Trade show questions

The questions we get

What does your trade show help include?add

Any or all of it: planning the show, finding or sourcing the booth, designing the graphics, ordering merch and team apparel, coordinating shipping and paperwork, and setting up lead follow-up for afterward. For teams that exhibit several times a year, we build a process they can reuse for every show.

How much does a trade show booth cost?add

It depends on the size of your space, whether you rent, buy or build, and what goes inside it, so we quote every booth. We price renting, buying and a custom build side by side, including shipping and storage, so you can see the real difference before you decide.

Should we rent or buy a trade show booth?add

As a rule of thumb, rent if you exhibit once a year and buy if you exhibit several times, because a booth that packs down and travels pays for itself over a few shows. A custom build makes sense for a flagship show. We will show you the numbers for your situation.

How far ahead should we start planning?add

As early as you can. Two to three months before the show leaves time to source the booth, print graphics and order merch without rush fees. We have helped teams with far less time, and if you are short on it we will tell you plainly what is still possible.

Can you handle just the merch and swag?add

Yes. We source giveaways and team apparel on their own: ideas matched to your audience and budget, design and proofs, quotes from more than one supplier, and ordering timed to arrive before your shipment leaves. It is quoted once we know quantities and what you want to give away.

Will you be at the show with us?add

Most teams run the booth themselves with the plan, packing list and setup guide we give them. If you want one of us on site for setup or for the show itself, tell us when we talk and we will quote it along with travel.

Do you work with teams outside Florida?add

Yes. Planning, booth sourcing, graphics and merch are all done remotely, and booths and merch ship to wherever your show is. We are based in North Florida and work with teams anywhere. Everything is talked through on a video call and quoted before work starts.

Got A Show On The Calendar?

Tell us which show, how big your space is, and what you already have. We will tell you what we would do and quote it before any work starts.

Talk Through My Show

Rather talk it through? Call or text (904) 639-5631.

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