Surf's Up Social
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Social That Shows Up Every Week

Social media marketing for local businesses, built on real content filmed at your business. AI helps us work faster behind the scenes. What your customers see is you. Three monthly plans with prices you can see before you call, and an AI workflow option if the budget is tight. Not in North Florida? We manage social media remotely for businesses across the U.S.

Everyone Has AI Now. So Be The Real One.

Anyone can generate a month of posts in ten minutes. That is exactly why so many feeds look the same, and why genuine content is worth more today than it was two years ago.

What AI is good at

Turning a rough idea into a caption. Suggesting a month of topics. Cutting one long video into short ones. Resizing a post for every platform. Summarizing what performed. These used to take hours, and AI does them in minutes. We use it for exactly this, and you should too.

Where it falls flat

AI has never been inside your shop. It does not know your regulars, your team, the job you finished yesterday or what your town is talking about this week. Left on its own it writes the same cheerful post for every business in your industry, and people have learned to scroll past it.

Why genuine wins right now

When every feed is full of polished, interchangeable content, the thing that stops a thumb is something real: a face people recognize, a place they have driven past, a story that could only be yours. The more AI content there is, the more a real one stands out.

The Same Post, Two Ways

Pick a business and compare. One of these gets scrolled past. The other gets a comment from someone who knows Miss Carol.

What AI writes for everyone

Start your day the right way! ☕ Our delicious coffee is brewed fresh daily. Come visit us and taste the difference! #coffee #coffeelover #morningvibes

It is not wrong. It is just the same post a thousand other businesses published this morning.

What it looks like when it is yours

Miss Carol has ordered the same oat latte every weekday since we opened. Today she brought the whole team cookies for our 3rd birthday. This is why we do it. Come say hi, we have extra cookies until they are gone.

Real names, a real moment, a reason to come in. Nobody else could have posted it.

Example posts written to show the difference. The businesses are made up.

Genuine Execution, With AI In The Back Room

We are not against AI. We use it every day. We just do not let it be the part your customers see.

  1. 01

    We show up

    Content days are built into every package. We come to your business and film and photograph the real thing: your people, your work, your customers who are happy to be on camera. Outside North Florida, you film it from our shot list instead.

  2. 02

    We learn your voice

    Every client starts with a brand voice doc: how you talk, what you would never say, the phrases your customers already use. Everything we write is checked against it.

  3. 03

    AI works behind the scenes

    We use AI to draft, repurpose and schedule faster, which is part of how the price stays where it is. A person who knows your business writes the final words and picks the final cut.

  4. 04

    You see it first

    In the first month you review everything before it goes live, so we get your voice right. After that you can keep approving each post or let it run, whichever you prefer.

Pick Your Package

Every package starts with onboarding and a brand voice doc. Monthly plans start with a 6-month agreement, then run month to month.

Getting consistent on social

Social Spark

$997/ month

Live in 5 days

The right place to start: polished, on-brand posts and Reels every week, live in five days, at a price a local business can say yes to.

Month one: brand voice doc approved, first 8 posts and 4 Reels scheduled by day 5, check-in call at the end.

  • 8 posts / 4 Reels per month
  • One 2-hour content day every quarter, filmed on site
  • 1 or 2 platforms
  • Written in your brand voice
  • Brand voice template
  • Monthly performance check-in
  • Email support
Start With Spark
Most popular
Ready for more reach

Social Starter

$2,250/ month

Intro rate: $1,750/mo for your first 3 months, then $2,250/mo.

Live in 7 days

The full program: twice the Reels, a content day every month, three platforms, Stories, and graphics designed for you instead of pulled from a template.

Month one: kickoff call, content calendar approved by day 7, all 12 posts and 8 Reels live, Slack channel open from day one.

  • 12 posts / 8 Reels per month
  • A 1-hour content day every month, filmed on site
  • Up to 3 platforms, plus Stories
  • Custom-designed graphics, not templates
  • Monthly content calendar and caption strategy
  • You approve everything before it posts, revisions included
  • Slack channel for quick asks
Start With Starter
Content plus paid ads

Growth Wave

$4,750/ month

Live in 14 days

Full social presence plus paid ads management to turn followers into customers.

Month one: strategy call, ad account and audience audit, first campaigns live by day 14, content running alongside.

  • 20 posts / 16 Reels per month
  • Two 2-hour content days a month, every other week
  • Meta + TikTok ads management (ad spend billed separately)
  • Audience + competitor research
  • 2 strategy calls per month
  • Performance reporting dashboard
Start With Growth Wave
One-time brand project

Brand Refresh

Delivered in 21 days

A full brand glow-up: logo, palette, type system, social templates, and a 90-day launch plan.

Week one: discovery and moodboards. Week two: logo directions. Week three: final files, templates, and your 90-day plan.

  • Logo + visual identity
  • Brand guidelines PDF
  • 10 social templates (Canva)
  • Photo direction & moodboards
  • 90-day rollout plan
Start a Refresh

Content days

A content day is when we come to you and film and photograph what we need for the weeks ahead, so you are not chasing footage. Spark includes one 2-hour day every quarter, Starter a 1-hour day every month, and Growth Wave two 2-hour days a month. Want more time on a day? Extra hours are $150 an hour.

Not in North Florida?

Remote Social Media Management, Anywhere In The U.S.

You do not have to be down the road from us. For businesses anywhere in the United States, we run your social media without the on-site content day. Each month we write a shot list made for your business. You or someone on your team films it on a phone. We do everything else.

What stays the same: you work with the two owners, everything is written against your brand voice doc, and you see it before it posts.

The honest catch: it only works if someone on your side will film. On the call we will ask who that is, and we will tell you plainly if we do not think it will work.

Quoted on a call

How remote works

  • A kickoff call on video and a brand voice doc, the same as every client
  • A shot list written for your business every month
  • A short call on how to film it well on a phone
  • A shared folder: you drop the footage in, we take it from there
  • Planning, editing, captions, scheduling and posting done by us
  • A monthly check-in on what worked
Book a Call

Remote plans are quoted, not listed. We go through what you need on a video call and give you the price there.

Working with a tighter budget?

An AI Social Workflow, Built For Your Business

Full management is not in every budget, and we get that. A well-built AI workflow is a real, sensible option for a small business, as long as it is set up around your voice and a person still reads what goes out.

So we build those too. You or someone on your team supplies the real photos and video and gives the final yes. The workflow does the planning, drafting, repurposing and scheduling. You get most of the consistency for less each month, and you can move up to full management later if it makes sense.

The honest catch: a workflow is only as genuine as what you feed it. If nobody takes the photos, it will fall back on generic. We will tell you plainly whether your team has the time to make it work.

Quoted to fit

What a workflow includes

  • A content calendar drafted for you each month, in your brand voice
  • Caption drafts built from your own photos, videos and notes
  • One long video or post turned into several short ones
  • An approval step, so a person on your team reads everything before it posts
  • Scheduling to your platforms once it is approved
  • Training for whoever on your team will run it
Get a Quote

Tell us your budget. We will tell you what it can do.

Social pricing

The questions we get

Can I just use AI to run my business's social media?add

You can, and for drafting captions and planning topics it is a real time saver. What AI cannot do is film your business, know your customers, or sound like you without help. Accounts run entirely on AI tend to look like every other account. The best results come from real content with AI doing the busywork.

What is an AI social media workflow?add

It is a system we build for your business that drafts a monthly content calendar and captions in your brand voice, repurposes your videos, and schedules posts after someone on your team approves them. You supply the real photos and footage. It costs less each month than full management, and it is quoted to fit your budget.

Is AI-generated content bad for my business?add

Not by itself. Generic content is the problem, and AI makes generic content very easy to produce. If a post could have come from any business in your industry, it will not do much for you. Content built on real people, real work and real local detail performs differently, whoever typed it.

What is a content day, and how many do I get?add

A content day is when we come to your business and film and photograph what we need for the weeks ahead. Social Spark includes one 2-hour content day every quarter, Social Starter a 1-hour content day every month, and Growth Wave two 2-hour content days a month. Extra time is $150 an hour. We film on site across St. Johns County, Clay County and Jacksonville.

Do you offer remote social media management?add

Yes, for businesses anywhere in the United States. We write a shot list for your business each month, you film it on a phone, and we plan, edit, caption, post and report. It replaces the on-site content day, which we only do in St. Johns County, Clay County and Jacksonville. Remote plans are quoted on a call, not listed.

What is included in Social Spark for $997 a month?add

Social Spark is 8 posts and 4 Reels a month on one or two platforms, written in your brand voice, with a 2-hour content day every quarter, a brand voice template, a monthly performance check-in, and email support. It goes live within 5 days. It fits a business that wants to look consistent without building a marketing department.

Why is Social Starter more than double Social Spark?add

It is a different scope, not just more posts. Starter covers up to three platforms instead of one or two, adds Stories, doubles the Reels to 8, includes a content day every month instead of once a quarter, uses graphics designed for you instead of templates, and adds a content calendar and a Slack channel. The intro rate is $1,750 a month for 3 months, then $2,250.

Does Growth Wave include ad spend?add

No. Growth Wave is $4,750 a month and covers 20 posts, 16 Reels, two 2-hour content days a month, Meta and TikTok ads management, audience and competitor research, two strategy calls, and a reporting dashboard. Ad spend is billed separately and paid straight to the platforms, so you always see exactly what went to ads.

What happens in month one?add

Every package has a written month-one plan. Spark: brand voice approved and the first 8 posts and 4 Reels scheduled by day 5. Starter: kickoff call, content calendar approved by day 7, all 12 posts and 8 Reels live. Growth Wave: strategy call, account audit, and first campaigns live by day 14.

Is there a minimum commitment?add

Social media plans start with a 6-month agreement, because content needs that long to build an audience and show what is working. After that they run month to month with 30 days' notice. You can move up a package at any time, and down after the first six months. Brand Refresh is a one-time project.

Not Sure Which Plan?

Tell us what you post now and what you want it to do. We'll point you at the right plan, and say so if it is the smallest one.

Get a Recommendation

Rather talk it through? Call or text (904) 639-5631.

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